Writing becomes easier when you have all the fundamental steps in place. This encompasses finding out who your audience is and what purpose to serve them.
In my previous post on prewriting, I talked about The Technique You Can Use to Find and Focus on a Writing Topic.This post is an extension or continuation of that post. It still talks about making your writing more specific or focused.
It is part of your duty as a writer to identify your writing purpose and your audience before you go ahead to gather materials or make research to help you work on your topic.
What purpose do you want your topic to serve?
Every piece of writing has a primary reason why it is written. This reason serves as the main purpose of the writing. A piece of writing can serve the following purpose; Explain, inform, persuade, amuse, entertain, narrate or describe.
How do you identify your purpose?
You can point out your purpose by asking yourself the following questions;
What do I want to do with this topic?
– Do I want to describe someone or something?
– Do I want to inform my readers about a topic or to explain something about it?
– Do I want to persuade my readers to change their minds about something or take action?
– Do I want to entertain or amuse them?
Your answer will certainly point to your writing purpose.
A topic may have multiple purposes but the fewer they are the better so that your writing can be more precise and thereby more effective.
Who is your audience?
Your audience is the people you are writing for, or, the people you want to pass your idea or message across to. When you know who your audience is, you write to suit them – using appropriate language.
You may decide to focus on the following audience for example; Young people, married couple, women, men, science students, Older adults, Health maniacs, sports enthusiasts and so on.
Know how to relate or communicate your idea to your audience.
– What subject matter will most interest your audience?
– Are they familiar with the topic or are they less familiar with it?
– What writing style will be suitable – humour? formal? Conversational?
Answering the above questions will help you avoid needless descriptions or writing in a way that will be confusing, or hard for them to understand.
Use the appropriate language
Use words that are suited to or right for your audience.
– Use the right vocabulary. Certain audience won’t understand big words while some will find simple words amateurish.
– Slangs and compression of words should be avoided at all costs when you’re addressing a formal or dignified audience. Know when to avoid them.
Identifying the reason for your writing and the people you’re writing for will go a long way in making your writing more focused and easier.